Not every business around the world serves nationally. They do not ship to several countries or even to other states within their own country. Small businesses tend to focus on a very small region. They usually start by attracting potential customers within their neighborhood to getting more from nearby cities and towns. However, none of this is truly possible in the digital era without local SEO Malaysia.
There are many notable digital marketing agencies in Malaysia that provide exceptional local SEO services but if you are not willing to splurge just yet, here is a guide to understanding the local SEO and what it means for your small business!
What Is Local SEO?
Local SEO is an SEO strategy that is designed to help maximize your visibility on the search engine within the given region. If your business would benefit from targeting a certain demographic or a geographical area, then it is time you harness local SEO.
For instance, you are selling amazing and delicious cinnamon rolls in the hectic neighborhood of Ara Damansara. Your budget is still limited because you are a new business but you would like to be the first that comes up in the google search engine when people within the region of Ara Damansara search for the best cinnamon rolls. The only way you can be the number one choice for people is by being recognized as relevant by Google.
Google has a way of understanding your site to the local region and driving customers from the same region. In order to implement local SEO, you must understand how the Google algorithm is relevant to the business.
Google And Local SEO Malaysia
Google is where we go when we have doubts, unbelievably embarrassing questions, and even medical diagnoses. We type the keyword in to see what comes up on the first page. Our aim and goal is information search and google’s job is to give us a whole encyclopedia of recourses that matches our keyword or phrase.
There are several factors that impact what shows up on the first page but before that, did you know that Google has information on all the sites that are available on the web? This vast, amazingly fast search engine uses automated software known as web crawlers to go through virtually every possible site on the web on a daily basis. Then they analyze the information and store what they learned on a database known as the Google index. Your website is currently being indexed on the term of its relevancy.
The amazing thing about google is how intuitive its algorithm is. It is constantly changing and incredibly accurate to human needs. We have to work with the algorithm to get on the first page of google. Google quickly shows up all the relevant sites to your keywords in a matter of seconds after crawling through gazillions of sites. And they are designed to only serve the best results. The best results are affected by how you optimize the website to the google search engine.
Local SEO factors
Showing up on the google first page is a matter of you snooze, you lose. There are hundreds of competitors out there demanding the attention of their consumers. Even within the narrowed down region. Google always takes a look at your location before giving you the best possible result. If you search for higher education institute right now, it will show you the educational institutes that are within your proximity or your region. If you search for restaurants near me, the results will definitely be based on a location basis.
The local SEO is affected by the content you have created and how locally relevant it is according to google. Google does not read the human language as we see it. They see things in the “coded” language, which we certainly do not understand. They count things like the number of local links you have, being a participant of google my business, and even having citations from credible online directories like TripAdvisor, Yelp, and even Facebook.
Another important factor to the ranking of your website is the number of reviews you get and definitely where the reviewer is located. If you have a high number of online local reviews, google immediately considers you as incredibly relevant. It is also important to see where your customers leave you a review. Is it on sites like Yelp, or is it google maps? Encourage your targeted customer to try your business and make it easier for them to leave a review.
Without SEO there is no traffic to your site and there will be no chances for lead conversion into sales. Make sure you contact good SEO Malaysia providers and target profitable customers! …