Majority of users use their mobile phone to browse the internet. This is why websites need to be mobile optimized because depending on how good your website looks on the phone, it can make or break your business. When web designers design a website, they must make sure that the website will be responsive even when opened on a mobile. It is important to do so because the possibility of someone finding the website using their phone is higher than finding it using other devices. While designing the websites, there are certain practices that are considered positive and certain that are considered negative. This article would list two best practices in developing mobile web design. Before that, let’s see the difference between responsive website and adaptive website. 

Responsive design

Designs that are responsive can adapt to fit the screen size more effectively. This means, no matter what device you open the website in, you will get a website that would fit into the size of the screen. It uses CSS media queries to be able to resize the page, such as its width and height. It would be more convenient for users and they can experience seamless browsing. It is also easier to implement within budget and there is no need to have different websites for different devices. 

Adaptive design

This design is considered mobile-friendly but with a different approach. On different screen sizes, this design will display static layouts. However, with this design, designers would have to develop multiple layouts so that it can adapt to six screen widths which are 320, 480, 760, 960, 1200 and 1600 pixels. One of the well-known websites that uses adaptive design is Amazon. The website displayed on a computer would be different than those displayed on a phone. The navigation would also be different. The pros of using this design is that the browsing experience is optimized for individual devices and loading time is so much faster. It can also allow enhanced advertisements and adapt onto existing websites. It truly depends on the function and purpose of your website whether responsive is better or adaptive is better. 

Now we move on to the top three best practices that web designers should implement into their business. 

1 – Understanding the path

In mobile web design, there are some elements that you will need to prioritize so that it would be most convenient for the users. Having a clear plan where your customer would like their website to go would be really helpful in designing it. Discuss with your customer about the targeted audience and the aim they are trying to accomplish. Understanding your customer’s pain points and end goal would help create a path so that your direction is well-defined. Through this practice, you would be able to deliver relevant contents to your audience with amazing functionality. 

2 – Remove the nav 

Implementing navigation bars for mobile websites is a challenge because when the screen is small, the navigation bar would take up too much space. Instead, designers should consider using hamburger menu where users can click on it and navigation links would appear. This would create a neater interface. Hamburger menus can also be implemented in both responsive and adaptive design. 

3 – Minimize Options

Minimizing options can help make your website easier to navigate. This is especially important for the homepage design because users would lose interest in the website if it’s too complicated and confusing. Set a prime goal and focus on that for the homepage. For example, if your prime goal is for users to start a free trial then focus on that on the homepage. 

These practices would be a huge help to designers, in not only creating websites but also managing their business. Top web design companies do practice this which is why they can be at the top of the game. If you would like to know more about these practices that top web design companies implement, you can head to the top 3 web design companies in Malaysia and you will understand the reason that makes them the best. 

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